A New Lens for the Analyst

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This morning, while sipping my first cup of coffee and scanning my Facebook newsfeed, I came across a friend’s post about “The 20 Unhappiest Jobs In America” (Business Insider). My friend posted the link with a comment that “her job was #6 on the list” and I had to wonder if she was that friend from high school who’d become an air traffic controller, or perhaps a debt collector.

As I clicked to open the article, I was shocked to learn what they listed as #1. According to CareerBliss.com, the most unhappiest job in America is… ANALYST. Apparently, analysts are “most dissatisfied with company culture and job resources.” That didn’t sit very well with me.

I wondered, “How can this be?! The research must be bogus.” This is the very thing that we do for our clients, and I can honestly say that I have the coolest job in the world. And our clients, many of whom are analysts themselves, echo my enthusiasm.

So what’s the deal?

Here’s the deal: Datastory offers a new lens for the analyst—a fresh perspective that uses the power of place to unlock new insight. It’s visual. It’s engaging. We transform the humdrum of “data analysis” into a sexier “location analytics” by combining the data you already have (about your customers, employees, competition…) with data that you didn’t know existed (demographics, psychographics, consumer habits, market trends…) to help you make better business decisions.

When this begins to happen, leaders within the business begin seeing the analyst as having almost magical powers, and they learn to ask better questions. It reinvents the relationship and creates a cultural revolution as they begin to see opportunities and risks through the lens of a map.

And THAT is satisfying. I don’t care what the research says. Apparently they didn’t interview our clients.