Datastory helps retailers use location analytics to find sweet spots in the marketplace and capture that market share. We do this by using the integrative power of maps to combine
- information about customers and competition with
- deep market knowledge (demographics, lifestyles, consumer expenditures) and
- detailed hyperlocal data (traffic counts, zoning, new development, tax incentives).
For many in the retail industry, these questions are answered in a fragmented way by tapping into each data source individually. Time is often wasted trolling through government websites, generating out-dated demographics, and assembling paper reports. Datastory clients enjoy the integrative power of maps that provide a single mashup view of relevant data using a map-based business dashboard. This enables richer analysis in less time, freeing up decision makers to actually make decisions instead of researching data.
In every case, there’s a story hiding in the data that is discoverable through the analytical lens of a map. Revealing that story fuels insight for better decisions about real estate and marketing. These data-driven decisions can then be easily shared with stakeholders to rapidly build consensus and make better decisions faster.
We Help Retail Clients Ask & Answer Questions Like These
Director of Real Estate
Where should I open my next store?
Identify underserved markets and out-position the competition.
Who are my best customers and where can I find more of them?
Profile your people to learn about their lifestyles and use that to find more.
Director of Marketing
Who am I not reaching with my current marketing message?
Re-orient your marketing message to serve new populations and grow market share.
How can I optimize my portfolio of leases to reduce costs?
Turn a reactive lease renewal process into a proactive portfolio strategy that saves money.