StoryPoint Senior Living: Shining Bright in the New Normal

MapDash helps StoryPoint Senior Living respond to COVID-19


For over 37 years, StoryPoint Senior Living has delivered its residents a mix of independent living, enhanced living, assisted living and memory care lifestyles. StoryPoint believes that by being committed to an Employee First culture, and creating the absolute best work experience for its employees, they will be best positioned to provide the absolute best experience for its residents.


Situational Awareness During a Crisis

That commitment to staff and residents’ wellbeing was tested in March 2020 when the COVID-19 outbreak began to unfold across the US. StoryPoint faced the daunting task of maintaining operational awareness for 26 locations spread across 6 states, and doing so required access to a tremendous amount of information previously not needed, not in existence, and obviously not available.


When StoryPoint’s owner asked Laura Lopez, Vice President of Market Research if she could provide the company with a map-based dashboard, she turned to Datastory. Within hours, Laura and her executive team were given secure access to MapDash, which put a vast amount of real-time data at their fingertips. With an interactive view of their portfolio, and the context of COVID-19 cases at the State and County level, better decisions were able to be made about where to allocate resources and proactively protect residents and staff.

From Stabilization to Strategy

After using MapDash for several weeks to achieve and maintain an understanding of the health impacts brought by COVID-19, StoryPoint began to realize that an emerging “new normal” would most certainly affect the business of senior living. Understanding economic impacts on local markets became essential to StoryPoint’s long-term success. Working with Datastory, additional layers were added to MapDash that clarified the demographic and economic landscape, and these new insights continue to shape business strategy.


Defining Your New Normal

Can you see the new, emerging story in your community’s data? Our tools can help you ask better questions and make more confident decisions through access to clear, data-grounded insights.


We’d love to talk to you about how resources like MapDash can help your business transform this time of uncertainty into a competitive advantage. Contact us to learn more.