Location intelligence matters.
Location intelligence describes a person’s capacity to organize and understand the relationship of data in a geographic context.
And when it comes to making great business decisions,
it’s a game-changer.
Here’s why…
Intelligence matters.
Intelligence is a person’s capacity for logic, understanding, self-awareness, reasoning, planning, creativity, and problem solving. There are many types of intelligence, such as mathematical, interpersonal, linguistic, and more.
Complex decisions require a diverse mix of these intelligences, but when it comes to making great business decisions, location intelligence is often overlooked, or at best underdeveloped.
Intuition leads.
Intuition works hand-in-hand with intelligence to inform the decision-making process. As humans, we recognize that many decisions—large and small—are made intuitively.
By definition, intuition is the ability to know valid solutions to problems through the integration of our experiential knowledge and the comprehensive fund of information we possess.
intuition = experiential knowledge + fund of information
Location intelligence elevates.
When faced with a complex business decision, we can’t change our experiential knowledge. But, we can leverage location intelligence to accelerate the fund of information at hand that fuels our intuition.
Human beings process visual information far more rapidly than any other type. So it follows that when complex data is presented onto a visually intuitive map, it supercharges our intuition.
location intelligence = supercharged intuition
